Privacy Policy
We at Purple Yonder respect your privacy and are committed to protecting your personal information. This Privacy Policy explains who we are, the information we collect, how we use it, and how you can exercise your privacy rights.
We are a developer and publisher of virtual reality games and applications (the "Games") made available via app stores, including the Meta Store owned by Meta Platforms, Inc. This Policy applies to the personal information we collect through our Games, our corporate website, and other related products (collectively, the "Services").
1. Information We Collect and Legal Basis
We collect limited information from and about users of our Services. We only process your personal data when we have a legal basis to do so, as detailed below.
| Category of Information | Specific Data Collected | Purpose of Processing | Legal Basis (GDPR) |
|---|---|---|---|
| Personal Information (Contact) | Your name and email address, collected via the Website contact form or direct email inquiry. | To communicate with you and respond to your inquiries, support requests, or feedback. | Legitimate Interest: Responding to customer/user communications. |
| In-App Analytics (Usage) | Events related to key usage milestones and player activity (e.g., application start, objective completion). This data is collected using Aptabase and is anonymized; we do not collect or process any unique user IDs or device identifiers. | To analyze overall game usage trends, understand player drop-off, and improve the general game experience and features. | Legitimate Interest: Business improvement and enhancing the Games. |
| Diagnostic & Crash Information | Error logs, crash reports, and associated device/session metadata collected via Unity's Cloud Diagnostic system. | To address technical issues, fix bugs, and ensure the stability and reliability of the Games. | Legitimate Interest: Maintaining a functional and safe application (bug fixing, security). |
| Meta Age Check | A non-stored, one-time check of the Meta age API at boot. | To determine the user’s age bracket to comply with children’s privacy laws and ensure age-appropriate data collection practices are applied where necessary. | Legal Obligation: Compliance with children's privacy regulations (e.g., COPPA). |
2. Children’s Privacy
We take the following measures to protect children’s privacy in Games that are categorized as suitable for a mixed-age audience (i.e., listed as "mixed" or similar rating on the Meta Store):
- On boot of a mixed-audience Game, we use the Meta age API to determine the age bracket of the user.
- If the user is detected as being under the age of 13, we immediately disable any data collection services used for in-app analytics and crash reporting diagnostics for that session.
- For all our Services, we do not knowingly collect any Personal Information directly from children under 13 through means like our website contact form.
If you are a parent or guardian and believe your child has provided us with personal information, please contact us and we will delete the information promptly.
3. Disclosure of Information to Third Parties
We do not sell your personal information. We only share information with third parties who act as Service Providers that assist us in operating and maintaining our Games and Services, and only for the purposes described in Section 1.
| Third Party | Data Shared | Purpose of Sharing |
|---|---|---|
| Aptabase | Anonymized usage events (related to key usage milestones). No User IDs or device identifiers are shared. | To process and visualize anonymized usage data for game improvement. |
| Unity Technologies (Cloud Diagnostics) | Crash reports, error logs, and session metadata. | To collect and process diagnostic data on our behalf for bug fixing and stability. |
4. Your Data Protection Rights
You have the following rights regarding your personal data. Note that since we collect minimal Personal Information (only contact data) and anonymous analytics, the scope of these rights is limited to the data we can identify and associate with you.
| Right | Description |
|---|---|
| Right to Access (Disclosure) | The right to request and receive a copy of the personal data we hold about you. |
| Right to Deletion (Erasure) | The right to request that we delete the personal data we hold about you. |
| Right to Rectification | The right to have any inaccurate or incomplete personal data corrected. |
| Right to Object / Opt-Out | The right to object to the processing of your personal data. |
| Right to Restrict Processing | The right to temporarily halt the processing of your data under specific conditions. |
To exercise any of these rights, please contact us
5. Data Retention, Security, and Policy Changes
Data Retention: We retain your personal information for as long as necessary to fulfill the purposes outlined in this Policy.
- Contact Inquiry Data: Deleted within 6 months after the inquiry is resolved.
- Crash Logs/Analytics: Retained for a maximum of 90 days for analysis, after which it is deleted or retained solely as irreversibly anonymous, aggregated statistical data.
Security: We take reasonable technical and organizational measures to protect your information from unauthorized access, use, disclosure, or destruction. This includes utilizing the security features provided by the Meta Quest platform and ensuring Service Providers adhere to industry standards. However, no internet or electronic storage system is 100% secure.
Data Deletion Requests: You may request deletion by contacting us. We will verify your identity before fulfilling the request (e.g., by confirming ownership of the email). Once verified, we will delete all associated personal data, unless legally required to retain it.
Changes to this Privacy Policy: We may update this Policy from time to time by posting the new version on our Website. We will notify you of any material changes when required by law. Your continued use of our Services is deemed to be acceptance of the updated policy.